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MKT 100 WEEK 7 QUIZ 6

MKT 100 WEEK 7 QUIZ 6

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Question 1 .3 out of 3 points
Correct The tuition and fees each student paid for this semester of college are both terms for
Answer
 
. Question 2 .3 out of 3 points
Correct At what point does a firm maximize profit?
. Question 3 .3 out of 3 points
Correct Price is a key element in the marketing mix because it relates directly to
. Question 4 .3 out of 3 points
Correct A price developed in the consumer's mind through experience with the product is called a(n)
 
. Question 5 .0 out of 3 points
Incorrect Marketers have no flexibility in setting prices under conditions of
 
. Question 6 .0 out of 3 points
Incorrect A danger associated with engaging in price competition is that competitors can also change prices quickly and aggressively, which can result in a(n) ____ that will be harmful to both companies.
 
. Question 7 .3 out of 3 points
Correct A marketer sometimes uses temporary price reductions to
 
. Question 8 .0 out of 3 points
Incorrect Temporary price reductions through sales, rebates, and special discounts are often used to
 
. Question 9 .3 out of 3 points
Correct The degree to which the price of a product enhances a customer's satisfaction with the purchase experience and with the product after the purchase is part of their
 
. Question 10 .0 out of 3 points
Incorrect For most consumers, there is an assumed relationship between
 
. Question 11 .0 out of 3 points
Incorrect When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products.
 
. Question 12 .0 out of 3 points
Incorrect A marketer is most likely to set prices according to a cash-flow objective when a
. Question 13 .3 out of 3 points
Correct Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective.
 
. Question 14 .0 out of 3 points
Incorrect The federal government often uses ____ pricing when it grants defense contracts.
 
. Question 15 .3 out of 3 points
Correct When businesses charge the highest possible price that customers who really want the new product will pay, they are using
 
. Question 16 .0 out of 3 points
Incorrect Marketers at organizations engaged in nonprice competition
. Question 17 .0 out of 3 points
Incorrect For customers, value is a function of the product's
. Question 18 .3 out of 3 points
Correct When a company prices one item in a line low with the intention of selling a higher-priced item in the same line, it is using
. Question 19 .3 out of 3 points
Correct Goods that are priced primarily based on the way they have always been priced are examples of
. Question 20 .3 out of 3 points
Correct The three primary bases for developing prices are


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