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MKT 100 WEEK 9 QUIZ 4

MKT 100 WEEK 9 QUIZ 4

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Any human or mechanical effort that adds value to a product is called
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Question 2
6 out of 6 points
The main characteristic of a ____ is that customers are satisfied to the point that they use a service repeatedly over a period of time.
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Question 3
6 out of 6 points
Quality modifications are changes that relate to a product's
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Question 4
6 out of 6 points
The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is
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Question 5
6 out of 6 points
The degree to which the price of a product enhances a customer's satisfaction with the purchase experience and with the product after the purchase is part of their
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Question 6
6 out of 6 points
A danger associated with engaging in price competition is that competitors can also change prices quickly and aggressively, which can result in a(n) ____ that will be harmful to both companies.
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Question 7
6 out of 6 points
At what point does a firm maximize profit?
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Question 8
6 out of 6 points
Monopolies usually keep their prices at a level that generate a reasonable, but not excessive, return primarily because
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Question 9
6 out of 6 points
A marketer is most likely to set prices according to a cash-flow objective when a
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Question 10
6 out of 6 points
Maintaining or increasing market share
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Question 11
6 out of 6 points
Pricing strategies and methods
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Question 12
6 out of 6 points
Goods that are priced primarily based on the way they have always been priced are examples of
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Question 13
6 out of 6 points
What are the three primary tasks of order processing?
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Question 14
6 out of 6 points
When companies operate their own facilities for storing and shipping products, these facilities are known as
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Question 15
6 out of 6 points
A single leader who controls and organizes a marketing channel is called a
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Question 16
6 out of 6 points
Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called
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Question 17
6 out of 6 points
Category killers compete primarily on the basis of
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Question 18
6 out of 6 points
Self-service, general merchandise stores such as Kmart are known as
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Question 19
6 out of 6 points
Automatic vending is
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Question 20
0 out of 6 points
A merchant wholesaler


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