+
MKT 100 WEEK 9 QUIZ 4 (1)

MKT 100 WEEK 9 QUIZ 4 (1)

Rating:
Rating
(0)
Author: simmons96 96
Description:

http://theperfecthomework.com/mkt-100-week-9-quiz-4-1/

Which stage of the product life cycle is characterized by intense competition?
Answer

 
Question 2
3 out of 3 points
The three levels of brand loyalty from strongest to weakest are
Answer

 
Question 3
3 out of 3 points
The development of a container and graphic design for a product is called
Answer

 
Question 4
3 out of 3 points
The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the ____ stage.
Answer

 
Question 5
3 out of 3 points
In marketing, family packaging means
Answer

 
Question 6
3 out of 3 points
When marketers emphasize price as an issue and match or beat the prices of other companies, they are using
Answer

 
Question 7
3 out of 3 points
A measure of sensitivity of demand in relation to changes in price is
Answer

 
Question 8
3 out of 3 points
____ consumers are concerned about both the price and the quality aspects of a product.
Answer

 
Question 9
0 out of 3 points
The tuition and fees each student paid for this semester of college are both terms for
Answer

 
Question 10
3 out of 3 points
Price is
Answer

 
Question 11
3 out of 3 points
A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a
Answer

 
Question 12
3 out of 3 points
Dual distribution is characterized as
Answer

 
Question 13
3 out of 3 points
The three major levels of intensity at which a company can choose to distribute its products are ____ distribution.
Answer

 
Question 14
3 out of 3 points
Freight transportation companies that offer several different shipment methods are called
Answer

 
Question 15
3 out of 3 points
The notion of physical distribution is
Answer

 
Question 16
3 out of 3 points
Large, self-service stores that carry a complete line of food products and some nonfood products are called
Answer

 
Question 17
3 out of 3 points
Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called
Answer

 
Question 18
3 out of 3 points
What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?
Answer

 
Question 19
3 out of 3 points
Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n)
Answer

 
Question 20
3 out of 3 points
Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called


(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial