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MKT 305 QUIZ 1 CH 1 AND 2

MKT 305 QUIZ 1 CH 1 AND 2

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Procter & Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments.  Which business orientation does this illustrate?
Answer

 
Question 2
3 out of 3 points
John is a psychologist and analyzes the thoughts, feeling and behaviors that people have as they interact with other people in groups.  John is a _____.
Answer

 
Question 3
3 out of 3 points
_____ has roots in anthropology and often involves analyzing the artifacts associated with consumption.
Answer

 
Question 4
3 out of 3 points
_____ represents the process by which goods, services or ideas are used and transformed into value.
Answer

 
Question 5
0 out of 3 points
Renee is going to a formal dance next month and goes shopping for a full-length gown. The gown is an example of a(n) _____ in the basic consumption process.
Answer

 
Question 6
3 out of 3 points
Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one.  Which way of doing business does this represent?
Answer

 
Question 7
3 out of 3 points
_____ involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers.
Answer

 
Question 8
3 out of 3 points
Two factors should be considered when trying to understand how important serving customers well should be to any given organization.  The first factor is the competitiveness of the marketing environment, and the second is the _____.
Answer

 
Question 9
3 out of 3 points
_____ represents the study of consumption as a “lived experience” and relies on casual interviews with consumers from whom the researcher has won confidence and trust?
Answer

 
Question 10
3 out of 3 points
_____ refer to direct contacts between the firm and a customer.
Answer

 


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