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MKT 305 QUIZ 2

MKT 305 QUIZ 2

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Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.
Answer

 
·       QUESTION 2

3 out of 3 points
Which of the following refers to the removal of bad stimuli as a way of encouraging behavior?
Answer

 
·       QUESTION 3

3 out of 3 points
_____ refers to a change in behavior resulting from the interaction between a person and a stimulus.
Answer

 
·       QUESTION 4

3 out of 3 points
The first step in the perceptual process is called _____ and refers to process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses.
Answer

 
·       QUESTION 5

3 out of 3 points
Which term describes a consumer’s immediate response after exposure to a stimulus?
Answer

 
·       QUESTION 6

3 out of 3 points
In which type of unintentional learning is behavior conditioned through reinforcement?
Answer

 
·       QUESTION 7

3 out of 3 points
The process through which the desired behavior is altered over time, in small increments is called _____.
Answer

 
·       QUESTION 8

3 out of 3 points
Which of the following represent stimuli that decrease the likelihood that a behavior will occur again?
Answer

 
·       QUESTION 9

3 out of 3 points
Which perspective focuses on the cognitive processes associated with comprehension that leads to consumer learning?
Answer

 
·       QUESTION 10

3 out of 3 points
Which concept represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same?
Answer

 


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