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MKT 305 QUIZ 3

MKT 305 QUIZ 3

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Which type of cognitive appraisal considers how something turned out relative to one’s goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?
Answer

 
·       QUESTION 2

3 out of 3 points
Which of the following means the extent to which an emotional display by one person influences the emotional state of others?
Answer

 
·       QUESTION 3

3 out of 3 points
Emotion that becomes stored as part of the meaning for a category is referred to as _____.
Answer

 
·       QUESTION 4

3 out of 3 points
Which type of motivation is aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state?
Answer

 
·       QUESTION 5

3 out of 3 points
The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.
Answer

 
·       QUESTION 6

3 out of 3 points
Which motivation reflects a desire to acquire products that can be used to accomplish things?
Answer

 
·       QUESTION 7

3 out of 3 points
Which group of human motivations is based on the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream?
Answer

 
·       QUESTION 8

3 out of 3 points
_____ are psychobiological reactions to appraisals.
Answer

 
·       QUESTION 9

3 out of 3 points
Consumers with very high involvement in some product category are referred to as _____.
Answer

 
·       QUESTION 10

3 out of 3 points
Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well is referred to as _____.
Answer

 
·       QUESTION 11

3 out of 3 points
Consumer uneasy about buying things that others have previously touched is called _____.
Answer

 
·       QUESTION 12

3 out of 3 points
_____ are inner reasons or driving forces behind human actions as consumers are driven to address real needs.
Answer

 
·       QUESTION 13

3 out of 3 points
PANAS and PAD are examples of _____ measures of consumer emotions.
Answer

 
·       QUESTION 14

3 out of 3 points
Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?
Answer

 
·       QUESTION 15

3 out of 3 points
_____ represents the personal relevance of shopping activities.
Answer

 
·       QUESTION 16

3 out of 3 points
Which trait may be defined as an enduring tendency to strive to be better than others?
Answer

 
·       QUESTION 17

3 out of 3 points
Which trait refers to the extent to which material goods are important in a consumer’s life?
Answer

 
·       QUESTION 18

3 out of 3 points
_____ is the totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his or her environment.
Answer

 
·       QUESTION 19

3 out of 3 points
Which self-concept refers to how a consumer currently perceives him- or herself?
Answer

 
·       QUESTION 20

3 out of 3 points
Which perspective believes consumers agree on the shared meaning of products and symbols?
Answer


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