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MKT 305 QUIZ 4 CH 7

MKT 305 QUIZ 4 CH 7

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Which function of attitudes is based on the concept of reward and punishment?
Answer

 
·       QUESTION 2

3 out of 3 points
Which theory’s basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?
Answer

 
·       QUESTION 3

3 out of 3 points
How the appeal of a message and its construction affect persuasiveness is referred to as _____.
Answer

 
·       QUESTION 4

3 out of 3 points
Balance theory is based on the _____, which states that human beings prefer consistency among their beliefs, attitudes, and behaviors.
Answer

 
·       QUESTION 5

3 out of 3 points
Which model of attitude change is based on differing levels of consumer involvement?
Answer

 
·       QUESTION 6

3 out of 3 points
The elaboration likelihood model proposes two routes to persuasion: ______.
Answer

 
·       QUESTION 7

3 out of 3 points
Tracking changes in consumer attitudes over time is referred to as _____.
Answer

 
·       QUESTION 8

3 out of 3 points
Which of the following states that a source feature is most effective when it is matched with relevant products?
Answer

 
·       QUESTION 9

3 out of 3 points
_____ are relatively enduring overall evaluations of objects, products, services, issues, or people.
Answer

 
·       QUESTION 10

3 out of 3 points
According the ABC approach to attitudes, attitudes possess three important components: affect, behavior, and _____.
Answer


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