+
MKT 305 WEEK 4 ASSIGNMENT 1 CEREAL AISLE ANALYSIS

MKT 305 WEEK 4 ASSIGNMENT 1 CEREAL AISLE ANALYSIS

Rating:
Rating
(0)
Author: un quite
Description:

http://unquite.com/question-details/MKT-305-WEEK-4-ASSIGNMENT-1-CEREAL-AISLE-ANALYSIS/1070

or email us at:

query@unquite.com

MKT 305 WEEK 4 ASSIGNMENT 1 CEREAL AISLE ANALYSIS

For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.

Your visit should be long enough to observe several behaviors and situations. Read the assignment

thoroughly before your observational visit in order to watch for specific behaviors.

Write a six to eight (6-8) page paper in which you:

1. Identify the store and the day and time you made your observation.

2. Analyze the behaviors you observed to determine how consumers progressed through the

consumer behavior process while in different aisles.

3. Assess how consumers determine value for their various purchases. This can be addressed with

at least two (2) specific consumer examples or by combining all the consumers you observed.

More Details of the question are hidden…

(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial