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MKT 305 WEEK 4 ASSIGNMENT 1 CEREAL AISLE ANALYSIS
For this assignment, visit your local grocery store to observe and record behaviors in the various aisles.
Your visit should be long enough to observe several behaviors and situations. Read the assignment
thoroughly before your observational visit in order to watch for specific behaviors.
Write a six to eight (6-8) page paper in which you:
1. Identify the store and the day and time you made your observation.
2. Analyze the behaviors you observed to determine how consumers progressed through the
consumer behavior process while in different aisles.
3. Assess how consumers determine value for their various purchases. This can be addressed with
at least two (2) specific consumer examples or by combining all the consumers you observed.
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