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MKT 310 WEEK 4 Presentation & Paper Final Project

MKT 310 WEEK 4 Presentation & Paper Final Project

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MKT 310 WEEK 4 Presentation & Paper Final Project


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MKT 310 WEEK 4 Presentation & Paper Final Project

Resource: Product approved in Week 2.

Learning Teams create and present a formal sales presentation for a specific product and company. This product may be real or fictitious and should be one that one company would sell to another. In other words, this is not a presentation a retailer would make for individual use.

Write a 1,400- to 1,750-word paper in which you discuss the following:

Describe the group presentation style you intend to use.

Identify the customer’s wants and needs.

Explain how your product satisfies those wants and needs, and differs from products the potential customer has or could use. Include any value-added aspects of the product that extend beyond the sale, such as warranties, service agreements, and so on.

Include a discussion of price and expectations of the client.

Discuss how you can close the transaction.

List the three most likely objections a customer might have, and how you would respond to them. Share your responses from the individual assignment due this week to satisfy this item.

Include at least five peer-reviewed sources. 

Format your paper consistent with APA guidelines.

Imagine that you are selling the product to your customer and you create a PowerPoint®to facilitate your selling process.

Present an 8- to 10-slide PowerPoint® for a 10- to 15-minute oral presentation that is directed to your customer.

Include speaker notes for each slide.

Click the Assignment Files tab to submit your assignment.

MKT 310 WEEK 4 Presentation & Paper Final Project