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MKT 310 WEEK 8 ASSIGNMENT 2 DEVELOPING, MANAGING, AND OPERATING A RETAIL BUSINESS

MKT 310 WEEK 8 ASSIGNMENT 2 DEVELOPING, MANAGING, AND OPERATING A RETAIL BUSINESS

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Assignment 2: Developing, Managing, and Operating a Retail Business
Due Week 8 and worth 300 points
 
Imagine that you recently took over your friend’s small retail business and you now have to do the following:
Rename the store
Create new hours of operations
Hire two (2) new part-time employees and two (2) new full-time employees
Address a new plan for building your clients and merchandise, and
Address the issues of the remaining employees from the acquired business, who are disgruntled because you are relocating the store to the center of the town where you live.
Consider how you are going to develop, manage, and operate your new retail business.
 
Additional resources:
http://www.entrepreneur.com/article/75912
http://retail.about.com/od/startingaretailbusiness/tp/checklist.htm
http://www.youtube.com/watch?v=fecPdpw3RYw
http://www.entrepreneur.com/businessideas/industry/30.html
 
Write a three to six to eight (6-8) paper in which you:
Propose two to three (2-3) strategies for targeting customers and information gathering that would use in order to develop your own clientele while maintaining the clients of the acquired retail business.
Develop a plan that details your approach to recruiting and training a new staff while addressing the concerns of the remaining employees related to the proposed store relocation.
Apply the concept of the one-hundred (100) percent location and saturation to your retail store.
Create a design for the most important financial dimensions of your business, and develop a strategic plan for addressing the dimensions that you have indicated.
5.     Create a name, a mission, and a philosophy for your retail store.
6.     Define store hours, including holidays and weekends, and describe the key goals of employee management.
7.     Develop a plan for cultivating an inviting store atmosphere (e.g., music, décor, style of goods provided, services provided, etc.) and a corresponding window display.
Use at least three (3) quality academic resources in this assignment.Note: Wikipedia and other Websites do not qualify as academic resources


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