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MKT 312 FINAL EXAM PART 1

MKT 312 FINAL EXAM PART 1

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OTS stands for:

The individual that negotiates rates for space on billboards and in magazines is the:

The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

Which individual formulates a plan as to where and when ads should run?

The number of households turned to a program divided by the total number of households with a television turned on calculates:

Television offers the following advantages, except:

Interactive marketing is:

Marketing messages passed from one individual to another through some form of Internet technology is:

Viral marketing relies on:

Cultural adaptation software has been developed that:

According to Shama Kabani of Marketing Zen, business-to-consumer firms who want to use social media and attract visitors to the social media page must offer:

Search engine optimization (SEO) is the process of:

Experiential marketing combines the following, except:

One key advantage of brand placement is:

Guerilla marketing:

Contacting consumers at places such as farmer's markets, bluegrass festivals, city-wide garage sales, flea markets, craft shows, stock car races is:

Forms of alternative media programs include the following, except:

For ________ purchases, 88 percent of purchase decisions are made in the store.

All of the following would be considered alternative media, except:

The fourth step in the selling process is:

The least popular form of direct marketing is:

The third step in the selling process is:

The process of searching a database for a specific piece of information, such as a birthday, for marketing purposes is:

Alexia is getting ready to close her sales call. She has asked several questions about the benefits of her product during the sales presentation, to which the customer has answered "yes." She feels this helps prepare the customer to say "yes" when she asks for the order. This is an example of the:

The first step in the selling process is:


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