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MKT 312 QUIZ 6

MKT 312 QUIZ 6

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Forms of alternative marketing include the following, except:
Answer

 
Question 2
4 out of 4 points
Word-of-mouth marketing is also known as:
Answer

 
Question 3
0 out of 4 points
Branded entertainment:
Answer

 
Question 4
4 out of 4 points
In terms of the video game market, females:
Answer

 
Question 5
4 out of 4 points
The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:
Answer

 
Question 6
4 out of 4 points
POP stands for:
Answer

 
Question 7
4 out of 4 points
Lifestyle marketing:
Answer

 
Question 8
4 out of 4 points
A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is:
Answer

 
Question 9
4 out of 4 points
Product placement:
Answer

 
Question 10
4 out of 4 points
Forms of alternative media programs include the following, except:
Answer

 
Question 11
4 out of 4 points
The technology that allows a cell phone user to just tap on a phone number in an advertisement rather than dialing the number is called:
Answer

 
Question 12
4 out of 4 points
The key factors that influence the effectiveness of product placement and branded entertainment include the following, except:
Answer

 
Question 13
4 out of 4 points
Identifying marketing methods associated with the hobbies and entertainment venues of a target market is:
Answer

 
Question 14
4 out of 4 points
Currently, mobile phone advertising is considered:
Answer

 
Question 15
4 out of 4 points
Guerilla marketing:
Answer

 
Question 16
4 out of 4 points
Two common forms of database coding are:
Answer

 
Question 17
4 out of 4 points
The two primary metrics of CRM are:
Answer

 
Question 18
4 out of 4 points
Destiny is getting ready to close her sales call. She assumes the customer will say "yes" so she just asks how many cases they would like shipped. This is an example of the:
Answer

 
Question 19
4 out of 4 points
In terms of the sales presentation, the ________ approach strives to discover customer needs during the first part of the sales presentation then provide solutions to those needs during the second part of the sales call.
Answer

 
Question 20
4 out of 4 points
The most cost-effective means of communicating with customers and in building a data warehouse is:
Answer


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