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MKT 312 QUIZ 8

MKT 312 QUIZ 8

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When a company pays money to sponsor someone or some group that participates in an activity, it is called:
Answer

 
Question 2
4 out of 4 points
Social responsibility is:
Answer

 
Question 3
4 out of 4 points
Public relations functions include the following, except:
Answer

 
Question 4
4 out of 4 points
Green marketing is:
Answer

 
Question 5
4 out of 4 points
The following are internal stakeholders, except:
Answer

 
Question 6
4 out of 4 points
The danger with greenwashing is that it:
Answer

 
Question 7
4 out of 4 points
The public relations department is the unit in the company that:
Answer

 
Question 8
4 out of 4 points
Public relations functions include the following, except:
Answer

 
Question 9
4 out of 4 points
Cause-related marketing is:
Answer

 
Question 10
4 out of 4 points
Reacting to negative events caused by a company error, consumer grievances, or exaggerated negative press is called:
Answer


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