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MKT 315 WEEK 11 FINAL EXAM

MKT 315 WEEK 11 FINAL EXAM

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MKT 315 WEEK 11 FINAL EXAM

MULTIPLE CHOICE

1. All of the following are services except:

a. This class.

b. A checking account.

c. A Broadway musical.

d. An oil change for a car.

e. A book.

2. The service sector of the U.S. economy is approximately:

a. The same size as the manufacturing sector.

b. One-and-one-half times the size of the manufacturing sector.

c. Three times as large as the manufacturing sector.

d. Twice the size of the manufacturing sector.

e. One-half the size of the manufacturing sector.

3. Services account for about __________ of the gross national product in the U.S.

a. One-tenth

b. One-quarter

c. One-half

d. Two-thirds

e. Nine-tenths

4. Service sector firms employ more than __________ out of every five private sector workers in the U.S.

a. 1

b. 2

c. 3

d. 4

e. 5

5. In terms of being in tune with customer demand and enhancing customer appeal, the marketing of services is __________ the

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