+
MKT 315 WEEK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION

MKT 315 WEEK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION

Rating:
Rating
(0)
Author: un quite
Description:

http://unquite.com/question-details/MKT-315-WEEK-8-ASSIGNMENT-2-PRODUCT-INTRODUCTION/1050

or email at:

query@unquite.com

MKT 315 WEEK 8 ASSIGNMENT 2 PRODUCT INTRODUCTION

Imagine that the retailer you chose for the first assignment is about to offer a new product that is

exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as

possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to

get the product into stores within four (4) weeks.

Write a six to eight (6-8) page paper in which you:

1. Describe how you would go about selecting the right channel members and how you would get

that product to your stores.

2. Create a channel design strategy. Describe how you will motivate channel members to make this

a successful endeavor in a short period of time. (Address long hours, timeline, etc.)

3. Identify two (2) pricing issues in channel management that you will have to deal with.

More Details hidden…

(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial