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MKT 402 WEEK 8 ASSIGNMENT 2 POLICIES AND STRATEGIES

MKT 402 WEEK 8 ASSIGNMENT 2 POLICIES AND STRATEGIES

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Assignment 2: Policies and Strategies
Due Week 8 and worth 200 points
 
Imagine that you work for a pricing strategy consulting business. Select a business that will be your next client.
 
Write a six to eight (6-8) page paper in which you:
Create a scenario that would result in your client seeking advice from your consulting business.
Create a pricing policy for the selected client and scenario.
Analyze the best price setting process used to establish sustainable and profitable prices for the client.
Evaluate key pricing considerations and strategies relative to the product life cycle of your client’s three (3) top sellers.
Examine the challenges of effectively implementing a new or updated pricing strategy into the client that you selected.
Differentiate between incremental and avoidable costs for your client and analyze contribution margins.
Use at least three (3) quality academic resources in this assignment.Note: Wikipedia and other Websites do not qualify as academic resources


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