This is a Collaborative Learning Community Assignment.
Write a paper (1,500-2,000 words) in which your group develops a creative strategy for the in-house advertising department of a big box retailer (you choose the category).
The paper should address planning, development, implementation, and evaluation, as well as follow the principles outlined in chapters 8 and 9 of the textbook.
The paper must be supported by appropriately cited research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.