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MKT-415 WEEK 4 COLLABORATIVE LEARNING COMMUNITY ADVERTISING BUDGET

MKT-415 WEEK 4 COLLABORATIVE LEARNING COMMUNITY ADVERTISING BUDGET

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This is a Collaborative Learning Community Assignment.
Write a paper of 750-1,000 words (plus Excel spreadsheets, as needed) in which your group develops and describes an advertising budget for a local big box retailer (use the same one from the last module) for a 3-day sale.
The budget should consider local television and print only. Prices should be based on actual rates in your area (provide references and appropriate citations). The paper should make recommendations based on cost, reach, coverage, and frequency.
The paper must be supported by appropriately cited research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment


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