Write a paper (750-1,000 words) in which you evaluate a public relations effort to improve an organization's public image in the past year. Describe the circumstances behind the image problem, how it affected the organization and its stakeholders, and the strategy used to repair the organization's image.
The paper must be supported by appropriately cited research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment