+
MKT-415 WEEK 8 INTERNATIONAL CONSIDERATIONS

MKT-415 WEEK 8 INTERNATIONAL CONSIDERATIONS

Rating:
Rating
(0)
Author: simmons96 96
Description:

http://theperfecthomework.com/mkt-415-week-8-international-considerations/

Write a paper (750-1,000 words) that compares and contrasts the domestic and overseas advertising strategies of a multinational corporation. The evaluation should consider differentiation in content, message and delivery; the universal appeal of the advertising campaign; and the effectiveness across cultures.
Find an example of a company or brand that is using a global advertising campaign. Does this company or brand fit in one of the five categories discussed on page 656 of the textbook regarding when globalization might be appropriate? Evaluate the global advertising campaign being used for this company/brand. Do you think it is appropriate to use a global campaign or could the advertising message be improved by adapting it for specific regions or countries?
The paper must be supported by appropriately cited research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.


(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial