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MKT 421 WEEK 2 Product Proposal for Approval by Instructor

MKT 421 WEEK 2 Product Proposal for Approval by Instructor

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MKT 421 WEEK 2 Product Proposal for Approval by Instructor

 

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MKT 421 WEEK 2 Product Proposal for Approval by Instructor

MKT 421 WEEK 2 Product Proposal for Approval by Instructor

In 500 – 750 words, present and describe your new product/service idea, launched by either an existing organization or one you create. Conduct a Google search to determine whether there is an existing product/service that is essentially the same as your concept.  If this is the case, develop a new feature/benefit for your concept that will differentiate from the competition or start brainstorming again for another new concept, one that is truly unique.

For additional ideas, check out the New Products – CES 2017 article (under Student Materials) for the latest cutting edge new  product concepts. Your main focus is developing a successful marketing strategy targeted towards the most likely users (target market) of your new product/service.  Acceptable new product/service ideas include ones from your imagination or those from the CES 2017 show. Assume that there are no technological barriers to producing a commericalized version of your product and that it works as you describe.

Argue why you think your new product/service concept has good potential to succeed.  Explain how you plan to conduct the necessary corporate and industry research from UOP library data sources to ensure that you are able to persuasively argue subsequent assignment recommendations. Comment on why you think this subject will be a good fit for the assignments ahead and a good learning experience for the team.

MKT 421 WEEK 2 Product Proposal for Approval by Instructor

MKT 421 WEEK 2 Product Proposal for Approval by Instructor

In 500 – 750 words, present and describe your new product/service idea, launched by either an existing organization or one you create. Conduct a Google search to determine whether there is an existing product/service that is essentially the same as your concept.  If this is the case, develop a new feature/benefit for your concept that will differentiate from the competition or start brainstorming again for another new concept, one that is truly unique.

For additional ideas, check out the New Products – CES 2017 article (under Student Materials) for the latest cutting edge new  product concepts. Your main focus is developing a successful marketing strategy targeted towards the most likely users (target market) of your new product/service.  Acceptable new product/service ideas include ones from your imagination or those from the CES 2017 show. Assume that there are no technological barriers to producing a commericalized version of your product and that it works as you describe.

Argue why you think your new product/service concept has good potential to succeed.  Explain how you plan to conduct the necessary corporate and industry research from UOP library data sources to ensure that you are able to persuasively argue subsequent assignment recommendations. Comment on why you think this subject will be a good fit for the assignments ahead and a good learning experience for the team.

MKT 421 WEEK 2 Product Proposal for Approval by Instructor