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MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

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MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

 

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MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation

INSTRUCTIONS for this assignment:

– Use the template to the left under “Student Materials” and use as a guide as the team gathers the needed information.

Present in class a 15 minute or less team presentation that  includes powerpoint slides and answers the following questions:

Provide overview of the selected organization and the organization’s industry category (see YahooFinancials.com)

Include a description of the NEW product or service this team is launching

Identify at least 3 competitive companies and complete a competitive matrix that includes several areas of comparison across the 3 competitors. (this can be a separate hand-out as it may not fit on a slide).

Include a SWOT analysis of this organization as it relates to this new product offering.

As your team identifies the customer segments for this NEW product, list geographic, demographic, psychographic, and behavioral factors that may impact your marketing strategies; The List needs to include emotional and logical drivers that will appeal to the targeted markets.

Select two variables and use a perceptual mapping tool to segment at least 4 customer groupings

Describe how your selected organization can use some of their internal existing datato help support the launch of this NEW product or service. Include sources ofsecondary research that are available to assist in decision of launching this new product or service.

Include a written positioning statement that identifies

Your target market

The needs that drive purchase

How your organization solves the target’s needs

What makes your organization different from its competition

Present this information in the order that best supports the decision to launch this new product or service

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the  library, and one piece of secondary research.

with APA guidelines.

Click the Assignment Files tab to submit your assignment.

NOTE: For this and Bring a hard copy of the team’s final presentation to provide to the instructor before the presentation begins.

MKT 421 WEEK 3 Team Assignment Competitive Strategy Analysis and Positioning Presentation