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MKT 421 WEEK 4 Blue Ocean Strategy Paper

MKT 421 WEEK 4 Blue Ocean Strategy Paper

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MKT 421 WEEK 4 Blue Ocean Strategy Paper

 

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Write a 500- to 700 -word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy

A minimum of two (2) references are required.

Format your paper consistent with APA guidelines.

MKT 421 WEEK 4 Blue Ocean Strategy Paper

Write a 500- to 700 -word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy

A minimum of two (2) references are required.

Format your paper consistent with APA guidelines.

MKT 421 WEEK 4 Blue Ocean Strategy Paper