MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

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MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

INSTRUCTIONS for this assignments:

Present less than 10 minutes oral presentation with PopwerPoint slides that includes:

Describe the marketing research that will take place before you launch your product

Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.

Describe how your marketing efforts and marketing mix will change with each phase in the product lifecycle

The packaging you will use for your product or service and how it will add value

The appropriate pricing strategy for your product or service and the price you will set at launch

The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

NOTE: Bring a hard copy of the final presentation to provide to the instructor before your presentation begins.

Click the Assignment Files tab to submit your assignment.

MKT 421 WEEK 4 Team Assignment Market Research and Strategy Presentation

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