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MKT 443 WEEK 5 Newsjack Case Analysis

MKT 443 WEEK 5 Newsjack Case Analysis

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MKT 443 WEEK 5 Newsjack Case Analysis

 

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MKT 443 WEEK 5 Newsjack Case Analysis

MKT 443 WEEK 5 Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

Summarize the relevant news item.

Assess the organization’s connection to the news.

Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.

Analyze why this content is relevant to the chosen organization’s target persona.

Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).

Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 WEEK 5 Newsjack Case Analysis

MKT 443 WEEK 5 Newsjack Case Analysis

Resource: Page 385 of Ch. 22 in The New Rules of Marketing and PR.

Identify a newsjacking opportunity for an existing product or service, or research a successful newsjacking example.

Complete the following in 350 to 525 words:

Summarize the relevant news item.

Assess the organization’s connection to the news.

Determine how the organization responded or describe an appropriate response to the proposed newsjacking opportunity.

Analyze why this content is relevant to the chosen organization’s target persona.

Referencing the curve on page 385 of Ch. 22 in The New Rules of Marketing and PR, determine the stage at which the organization responded (or should have responded).

Analyze the results.

Format your assignment consistent with APA guidelines.

Click on the Assignment Files tab to submit your analysis.

MKT 443 WEEK 5 Newsjack Case Analysis