This is a CLC Assignment.
In your instructor assigned groups:
1) Each Collaborative Learning Team must complete a draft marketing plan for a new consumer product that will be sold in the U.S. and Canada.
2) Each team should select a new product idea which is unique in the class. To minimize the chances of duplication of the product ideas, the selection of your product idea should be made as soon as possible and sent to your instructor for approval. The type of company and product selection must have come from group consensus and not group voting (that is, everyone has to agree).
3) Each Team should treat their product idea as a real business opportunity. Teams must be realistic and valid with their assumptions in every aspect of launching the new product.
4) The Draft Marketing Plan should include the following sections:
Mission and GoalsSituation AnalysisProduct Market FocusMarketing ProgramsFinancial Data and ProjectionsImplementation Plan
5) The Team Leader/Facilitator should edit the paper and draft the Executive Summary and the Introduction; other team members should draft the Situation Analysis, Marketing Objectives, Marketing Strategy and Objectives, Financial Documents, and Marketing Plan Monitors and Controls sections of the plan, according to the requirements for the Final Marketing Plan due in Week Eight of this course.
6) At this point, the team’s research may be incomplete, so you will have to indicate, by means of bracketed explanations, what kind of information--text or graphics--needs to be inserted at given points, and the sources from which you expect to get this information. Although every team will have these “holes” in their plan at this stage, try to keep them to a minimum.
7) The graphics and tables are not expected to be polished at this stage (though their meaning should be clear), so feel free to insert charts, graphs, diagrams, tables, pictures, etc. into the draft.
8) This is a team assignment. Each team will submit a draft of the Marketing Plan. The draft should be approximately 2000-2500 words (typically final plans are 3000-4500 words plus appendices).
9) Teams will receive feedback on their Draft Marketing Plan and gain a clear understanding of what they need to do to complete their Final Marketing Plan that is due in Week Eight of this course.
10) The purpose of the Draft Marketing Plan is to apply what you are learning in class to a real life marketing situation. It is critical that you correctly apply the marketing concepts learned in the class to the draft. Each Team member’s grade for the assignment will be based on active participation and their application and understanding of the course concepts (25%), the appropriateness of the planning and research (25%), the practicality and logic of the research and analysis (25%), and the quality of the writing (25%).
11) Please submit the Team’s Draft Marketing Plan to the instructor.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. Please review the rubric in Week 7 (final submission).