Your team will revise according to your instructor feedback and add to your Strategic Marketing Plan Draft to compose your final plan (3000-4500 words).
The Strategic Marketing Plan will include the following sections:
(1) Table of Contents
(2) Executive Summary
(3) Company Description
(4) Strategy Focus and Plan
(5) Mission and Goals
(6) Situation Analysis
(7) Product Market Focus
Marketing and Product objectives
Points of difference
(8) Marketing Program
(9) Financial Data and Projections
Past Sales revenue
Five-year Income and Cash-Flow projections
(10) Implementation Plan
(11) Evaluation and Control
(12) APA References
Support market research and competitive data and any important conclusions that have affected the team’s choice or decisions by using references from books, articles from reputable journals or government sources.
The reference sources must be properly cited using APA style citation and formatting. If you do not know the APA 5.0 style, check with the library or GCU webpage.
The purpose of the strategic marketing plan is to apply what you are learning in class to a real life marketing situation. It is critical that you correctly apply the marketing concepts learned in the class to the final plan. Each Team member’s grade for the assignment will be based on active participation and their application and understanding of the course concepts (25%), the appropriateness of the planning and research (25%), the practicality and logic (e.g., the chance to succeed in the real world) (25%), and the quality of the writing (25%).
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.