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MKT 498 WEEK 2 Product and Market Identification

MKT 498 WEEK 2 Product and Market Identification

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MKT 498 WEEK 2 Product and Market Identification

 

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MKT 498 WEEK 2 Product and Market Identification

MKT 498 WEEK 2 Product and Market Identification

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.

Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

Identify the product or service

Determine potential target markets

Analyze the competitive advantage for the product/service related to current consumer buying trends.

Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 MKT 498 WEEK 2 Product and Market Identification

 MKT 498 WEEK 2 Product and Market Identification

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:

Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.

Select one of these products or services to use in the upcoming team assignments.

Write a 700-word paper in which you:

Identify the product or service

Determine potential target markets

Analyze the competitive advantage for the product/service related to current consumer buying trends.

Assess the existing marketing communications for the product/service.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 MKT 498 WEEK 2 Product and Market Identification

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