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MKT 506 ENTIRE COURSE STR LATEST

MKT 506 ENTIRE COURSE STR LATEST

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MKT 506 ENTIRE COURSE STR LATEST

MKT 506 Week 3 Assignment 1 – STR

Assignment 1: Marketing Models

Due Week 3 and worth 150 points

Write a five to six (5-6) page paper that addresses the following.

1.     Develop an argument regarding the significance of marketing to organizational success in the 21stcentury.

2.     Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.

3.     Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.

4.     Use at least three to four (3-4) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

MKT 506 Week 4 Assignment 2 – Strayer

Assignment 2: Advertisements to Compare

Due Week 4 and worth 150 points

Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:

1.     Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.

Determine what customer group(s) is

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