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MKT 515 WEEK 8 ASSIGNMENT 2 EVALUATING MARKETING RESEARCH TOOLS

MKT 515 WEEK 8 ASSIGNMENT 2 EVALUATING MARKETING RESEARCH TOOLS

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Companies can conduct marketing research in many ways. Let's compare tools. Using the same company from the Week 4 Assignment 1, examine the Market Analyses provided by GlobalTrade.net, located at http://www.globaltrade.net/international-market-analyses-reports.html. On the left-hand side of the page, there is a section titled, "Browse the Market Analyses by Industry." Click on the industry that is closest to the selected company from the Week 4 discussion. Review the resources that this search yields in order to gather information on possible countries where the company could expand.Compare the information you locate from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at www.buyusa.gov . Once you are in the website, click the first box that contains the question “Do you export U.S. Products or Services?” This will take you to a page which contains 3 questions. (1) Find an Export Assistance Center near you- Click the drop down arrow and select the city and state which you reside in or where the business may be headquartered from. (2) Enter a U.S. Zip code- This should be the zip code for the city which you selected in question 1. (3) Find Export Information by Country- Click the drop down box and select the country you are interested in expanding into. Once you do this, the countries information will appear and you may access specific information on the left hand side of the page. You may also use the Internet or Strayer databases to conduct any additional research.Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used.Tip: Review previous discussion posts. You may have already started something that you can expand upon in this assignment!Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:
The Market Research Data Base (for Question 2)
Market Research Information (for Question 3)
It's Your Call - Where Are You Going to Look When You Need Information? (for Questions 4 and 5)


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