1. (TCO 1) The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _____. (Points : 3)
Question 2. 2. (TCO 1) The act of consciously choosing from alternatives is called (Points : 3)
Question 3. 3. (TCO 1) Which is the marketing research term for the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research? (Points : 3)
Question 4. 4. (TCO 1) A test market is an example of which type of marketing research? (Points : 3)
Question 5. 5. (TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50% of the population was aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n) (Points : 3)
measure of success.
barrier to entry.
Question 6. 6. (TCOs 3 and 4) Fisher-Price managers developed a(n) _____ for the Chatter Telephone that involved adding a noisemaker, wheels, and eyes to the basic telephone. (Points : 3)
Question 7. 7. (TCO 1) Facts and figures that are newly collected for a project at hand are called (Points : 3)
internal secondary data.
external secondary data.