+
MKTG-320 Week 8 Final Exam

MKTG-320 Week 8 Final Exam

Rating:
Rating
(0)
Author: Christine Farr
Description:

http://www.devrygenius.com/product/mktg-320-week-8-final-exam

MKTG-320 Market Research Week 8 Final

1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 

2. (TCO 2) The international marketing research process is more complex than that of a domestic research process. Please explain with examples. (Points : 22) 

3. (TCO 3) In determining a location for a convenience copying center, what kinds of secondary data should be available for each proposed location? (Points : 22) 

4. (TCO 4) Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful. (Points : 22) 

5. (TCO 5) Explain the two types of consumer purchase panels. (Points : 22) 

6. (TCO 6) Explain the observational method, both pros and cons. (Points : 22) 

7. (TCO 7) Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes. (Points : 22)

8. (TCO 8) What is a disguised question and when is it normally used? (Points : 22) 

9. (TCO 9) Define simple random sampling and systematic sampling, including an example of use. (Points : 22) 

10. (TCO 10) Define penetration pricing. (Points : 22)


(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial