MKTG 572 Week 8 Final Exam

MKTG 572 Week 8 Final Exam

Author: Christine Farr


1. (TCO D) During a recall, companies should (Points : 11)
2. (TCO F) Product architecture is (Points : 11)
3. (TCO I) The scoring team should not include (Points : 11)
4. (TCO C) Customers are not used in problem analysis because (Points : 11)
5. (TCO E) Market worth, firm worth, and competitive insulation are (Points : 11)
6. (TCO B) Anything that can be shared by one or more product families is (Points : 11)
7. (TCO H) In market testing, where new product work is technical, entrenched within a firm's expertise, and little reaction is needed from the market place, you should use(Points : 11)
8. (TCO G) Market segmentation can be based on all of the following, except (Points : 11)
9. (TCO E) In the new product process, evaluation (Points : 11)
10. (TCO A) Improving the odds of success in new products includes (Points : 11)
1. (TCO A) Review the unique challenges companies face in new product development. Evaluate how these challenges impact the traditional new product process. Review the purpose/value of product platform planning. (Points : 30)

Question 2.2. (TCO B) Review the concept of diffusion of innovation as it relates to the ATAR model. Then, design a marketing plan for a new product that uses the concepts from the ATAR model. Thoroughly explain your reasoning for each element of your plan using the model. (Points : 30)

Question 3.3. (TCO B) As part of your company's strategy, it feels it is important to bring a new-to-the-world product to market. Describe how that is different than other products. Develop a planning approach for new-to-the-world products. How would you involve top management and the customer to ensure success? (Points : 30)

Question 4.4. (TCO E) You are the new product manager for an innovative new lawn mower that runs on a battery rather than gas. You are developing a product use test. Who should be in the test groups, and why? Using a sequential monadic test, develop a paired comparison test and the instructions. (Points : 30)

Question 5.5. (TCO F) What are the five key assessment factors in industrial design assessment? Using your Course Project as the basis, describe how the product would be designed so that it would meet or exceed these factors.(Points : 30)

Question 6.6. (TCO H) Compare and contrast test marketing and roll out. Describe two forms of roll out for a new vacuum cleaner. Support your choice. (Points : 30)

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