Module 1 - Case
Managing Individual Behavior
Clear organizational goals can drive employee efforts throughout the organization. So can the organization's values. Quicken Loans was named number 5 in Fortune Magazine's 2014 rankings for 100 Best Companies to Work For in America (up from 13th place in 2013). Why? In part because it is a values-driven firm with strong corporate goals that translate into how work gets done on a daily basis.
Read about Quicken Loans in the following research report:
Quicken Loans. (2015) In Great Places to Work. Retrieved from http://us.greatrated.com/quicken-loans
Now, check out the Quicken Loans website to get a look at the company from and “official” point of view. (Scroll down to “Why you should use Quicken Loans.”)
Quicken Loans: About us. (2015) Retrieved from http://www.quickenloans.com/about
Be sure to click on the link to “Our Values.”
In a 4- to 5-page essay, answer the following questions:
How do Quicken Loan’s corporate values and goals concerning employees, customers, and the business combine to create job satisfaction and motivate the people who work there?
Is this a model every business should adopt?
The following may help you address these questions:
From the OPN Website:
Organizational Goals Can Be Powerful Energizers. (n.d.). U.S. Office of Personnel Management. http://www.opm.gov/perform/articles/2000/apr00-7.asp
Keys to the Assignment