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Motion Graphics

Motion Graphics

Description:

In this lesson, you will learn about motion graphic design.

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Tutorial

What's Covered

Welcome to today's lesson on motion graphics. Today you're going to learn about motion graphics. Specifically, this lesson will cover:

  1. Defining Motion Graphic Design
  2. Title Sequence
  3. Saul Bass
  4. Sound & Editing

1. Defining Motion Graphic Design

Motion graphic design is a time-based practice that applies design elements and principles to movement.

Term to Know

    • Motion Graphic Design
    • Motion graphic design is a time-based practice that applies design elements and principles to movement.

It's a time-based practice, so it's used for time-based projects like TV or film, and anything that uses moving visual elements.


2. Title Sequence

A title sequence tells the film or shows synopsis, while introducing the names of the people that worked on the film.

Term to Know

    • Title Sequence
    • A title sequence tells the film or show’s synopsis while introducing the names of the people that worked on the film

Although that might not seem too amazing by today's standards, it was actually a huge deal. Motion graphics provided that extra visual interest to something that would have otherwise been bland or boring.

ExampleSo think about if you were watching the intro to Star Wars where the text is just scrolling on for days without music in just a plain black background, it would bore you to tears. So motion graphics provided that extra bit of a substance and visual interest.


3. Saul Bass

An important figure in motion graphics was Saul Bass, who was a graphic designer and all around cool guy, who pioneered the use of motion graphics in films and commercials in the '50s and '60s.

Term to Know

    • Saul Bass
    • Saul Bass was a graphic designer who pioneered the use of motion graphics on films and commercials in the 50's and 60's.

His work is very extensive and well received. He worked on a lot of Hitchcock films. In fact, he worked on North by Northwest, Psycho, and a huge bevy of films, even stuff like Alien, Goodfellas, and Casino.


4. Sound & Editing

Now, motion graphics is different from graphic design because of the use of sound. Sound becomes very, very important as a design element and it greatly influences what visual elements are used, and how they're going to be animated. When animating, editing and timing become key concentrations in the motion graphics field. Editing is a process of piecing together segments of graphical sequence to convey a particular message in time.

Term to Know

    • Sound
    • A wave vibration that produces an auditory effect.
    • Editing
    • Editing is a process of piecing together segments of graphical sequence to convey a particular message in time.

Editing and timing are extremely crucial. Motion graphic designers must be conscious on timing the animations, so that the graphic elements seem natural in the environment and so that they provide the right feeling or mood that it's attempting to convey.

Summary

Well, that wraps up today's lesson on motion graphics. This lesson covered an overview of defining motion graphic design. It focused on the historical implications of a title sequence and the work of Saul Bass. Finally, you learned about the importance of sound & editing.


Keep up the learning and have a great day!

Source: SOURCE: THIS WORK IS ADAPTED FROM SOPHIA AUTHOR MARIO E. HERNANDEZ

TERMS TO KNOW
  • Motion Graphic Design

    Motion graphic design is a time-based practice that applies design elements and principles to movement.

  • Title Sequence

    A title sequence tells the film or show’s synopsis while introducing the names of the people that worked on the film

  • Sound

    A wave vibration that produces an auditory effect.

  • Editing

    Editing is a process of piecing together segments of graphical sequence to convey a particular message in time.

  • Saul Bass

    Saul Bass was a graphic designer who pioneered the use of motion graphics on films and commercials in the 50's and 60's.