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Motion graphic design is a time-based practice that applies design elements and principles to movement.
Motion graphic design is used for time-based projects, like TV, film, or anything that uses moving visual elements.
A title sequence tells the film or show's synopsis, while introducing the names of the people that worked on the film or show.
Although it might not seem too amazing by today's standards, the implementation of the title sequence was actually a huge deal at the time. Motion graphics provided an extra visual interest to something that would have otherwise been bland or boring.
EXAMPLE
Imagine what it would be like to watch the intro to Star Wars if the text were just scrolling across the screen on a plain black background without music. It would be incredibly boring. Motion graphics provided that title sequences with extra substance and visual interest.An important figure in motion graphics was Saul Bass, a graphic designer who pioneered the use of motion graphics in films and commercials in the 1950s and 1960s.
His work was very extensive and well-received. Notable films he worked on include North by Northwest, Psycho, Alien, Goodfellas, and Casino.
Motion graphics is different from graphic design because of the use of sound. Sound becomes very important as a design element; it greatly influences what visual elements are used and how they will be animated.
When animating, editing and timing become key concentrations in the motion graphics field. Editing is the process of piecing together segments of graphical sequence to convey a particular message in time.
Motion graphic designers must be conscious of timing the animations so the graphic elements seem natural in the environment, and so the elements provide the particular feeling or mood that the piece is attempting to convey.
Source: THIS WORK IS ADAPTED FROM SOPHIA AUTHOR MARIO E. HERNANDEZ
