After you watched the video on learn zillion, try this interactive visual from Annenberg Learner. It will reinforce the area model for multiplying fractions by fractions.
http://www.learner.org/courses/learningmath/number/session9/part_a/try.html
When you multiply fractions you take a part of a whole. Then you take a part of that part (of the whole). Your product will be less both of your factors. Watch a lesson on learn zillion about multiplying fractions. http://learnzillion.com/lessons/213-multiply-fractions-by-fractions-using-area-models