A tendency to believe that something which generates a pleasant feeling is “good,” and that something which evokes an unpleasant feeling is “bad.”
In decision making, the influence of emotional factors rather than tangible gains/losses associated with a choice.
An expression, meaning a general estimate, knowing it will not be entirely accurate in all situations.
A factor of an object, idea, choice, etc. which draws additional attention to that item.
An item which suggests that its owner has a high social status.