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Other Theories

Other Theories

Author: Maria Tucker

In this lesson you will learn about the characteristics of three theoretical models of visual communications: the Lester/Huxley Model, Constructivism and Omniphasism.

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Source: Image of Statue of Liberty, Public Domain Image of Connect the Dots, Public Domain Image of Aldous Huxley, Public Domain Image of Paul Lester, Public Domain Image of Woodstock, Public Domain Image of Absolute Vodka Ads, Public Domain

Terms to Know
Aldous Huxley

Writer and experimental scientist whose credo was "The more you see, the more you know."


A sensory-based theory based on the idea that eye movements capture a visual outline and then the mind "constructs" understanding.

Huxley/Lester Model

Theory based on the work of Aldous Huxley and Paul Lester which stresses the importance of sensing, selecting and perceiving.


A relatively new theory which attempts to combine the best thinking from previous theories; Omniphasism means "all in balance", referring to its focus on the use of all abilities of the mind.

Paul Lester

Photographer and visual communications theorist whose theories stress the value of the study of the full gamut of media and media production techniques.