Other Theories

Other Theories

Author: Maria Tucker

In this lesson you will learn about the characteristics of three theoretical models of visual communications: the Lester/Huxley Model, Constructivism and Omniphasism.

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Visual Communications

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Source: Image of Statue of Liberty, Public Domain Image of Connect the Dots, Public Domain http://commons.wikimedia.org/wiki/File:Caesar-dot-... Image of Aldous Huxley, Public Domain Image of Paul Lester, Public Domain Image of Woodstock, Public Domain Image of Absolute Vodka Ads, Public Domain http://www.techinasia.com/20-absolutely-brilliant-...

  • Huxley/Lester Model

    Theory based on the work of Aldous Huxley and Paul Lester which stresses the importance of sensing, selecting and perceiving.

  • Constructivism

    A sensory-based theory based on the idea that eye movements capture a visual outline and then the mind "constructs" understanding.

  • Omniphasism

    A relatively new theory which attempts to combine the best thinking from previous theories; Omniphasism means "all in balance", referring to its focus on the use of all abilities of the mind.

  • Aldous Huxley

    Writer and experimental scientist whose credo was "The more you see, the more you know."

  • Paul Lester

    Photographer and visual communications theorist whose theories stress the value of the study of the full gamut of media and media production techniques.