3 Tutorials that teach Packaging
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Author: Jeff Carroll

This lesson introduces the marketing ideas behind packaging.

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Source: Image of curved arrow, images by Video Scribe, License held by Jeff Carroll; Image of milk carton, Public Domain, http://bit.ly/1jGcTa3; Image of organic food label, Public Domain, http://bit.ly/1nZi2va; Image of Chevrolet logo, Creative Commons, http://bit.ly/1p7Qcir; Image of Apple logo, Creative Commons, http://bit.ly/1rcnUHC ; Image of nutritional facts label, Creative Commons, http://bit.ly/1qfDz7l .

Terms to Know
Brand Collateral

The supportive materials that communicate the brand.


Visual symbol of a organization's name and brand.