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PHI 210 WEEK 2 QUIZ 1

PHI 210 WEEK 2 QUIZ 1

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The marketing mix is built around the
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Question 2
6 out of 6 points
The marketing concept is best defined as
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Question 3
6 out of 6 points
Marketing activities are
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Question 4
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From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation.
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Question 5
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Distribution, price, promotion, and product are all elements of
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Question 6
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Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
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Question 7
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The concept of "exchange" is fundamental to the definition of marketing. What is the best description of exchange?
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Question 8
6 out of 6 points
Customer relationship management (CRM) begins its focus on customers with
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Question 9
6 out of 6 points
In managing customer relationships, the three primary ways profits can be obtained are by
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Question 10
6 out of 6 points
Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as


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