Author: Nancy Esslinger

In this lesson, you will learn about planning in the creative process.

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Visual Communications

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  • Planning

    Planning is an organizational way to develop an approach to a project.

  • Core Message

    Core message is the main point being conveyed through the design project.

  • Scope

    Scope is how in-depth the project is going to be. This is measured by the amount of time and work is involved.

  • Design Brief

    A design brief is a document prepared by the designer or design group for the client that overviews the proposed project.

  • Budget

    Budget is the amount of money allocated to the project.

  • Stylistic Approach

    Stylistic approach is the type of style or look the designer will use for the client.