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Author: Maria Tucker

In this lesson, you will learn about planning in the creative process.

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Terms to Know

Budget is the amount of money allocated to the project.

Core Message

Core message is the main point being conveyed through the design project.

Design Brief

A design brief is a document prepared by the designer or design group for the client that overviews the proposed project.


Planning is an organizational way to develop an approach to a project.


Scope is how in-depth the project is going to be. This is measured by the amount of time and work is involved.

Stylistic Approach

Stylistic approach is the type of style or look the designer will use for the client.