This lesson will discuss planning in the creative process. Specifically, this lesson will cover:
Planning is the second step in the creative process and is an organizational way to develop an approach to a project. Planning is going to help hit a list of key goals, such as core message, scope, strategy, and, of course, the intended result. Now, hopefully and typically throughout your planning, you would have a design brief. A design brief is a document prepared by the designer or design group for the client that overviews the proposed project.
Having a design brief at the beginning of the creative process can be very important and will be an invaluable asset to the designer, because it clarifies the project for both the client and the designer.
The way this is done is by successfully breaking down each part of the design brief into goal, budget and schedule, target audience, project scope, and the stylistic approach.
The goal is the intended result of the design project and it should be very succinct for the client. The budget and schedule reveals how much time and money the client is willing to spend on the project. The target audience is the consumer demographic the client wants to target or sell to.
Is the target for a product male adults between the ages of 30 and 40 or children ages 3 to 10?
The project scope is the breath of the project as a whole and it's typically contingent on the budget and schedule, but, again, it's how in depth the project is going to be measured by the amount of time and work involved. This is going to allow the designer to present what is possible to the client with the allotted time frame and budget.
Lastly, stylistic approach is a sample given to the client that lets him or her begin to envision what the end product will look like and/or how it will look different in the competition. A design brief can be a simple sheet of paper or a PDF. It will contain information that allows you as a designer to actively reach the goals that have been set and choose a strategy and stylistic approach.
Additional and common information may include a company profile that tells you what the organization does, a company history with past accomplishments, who its competitors are; and, again, your main goal, be it to generate sales, encourage inquiries, or gain subscribers; the target audience, be it age, gender, occupation, or income, or more; your budget and timescale that you have to work with; and any additional constraints or due dates; and much more that make up the scope of the project as well.
Well, that concludes today's lesson on planning. This lesson covered how planning helps hit a list of key goals, such as core message, scope, strategy, and, of course, the intended result. Then, you learned about breaking down the design by focusing on the budget and stylistic approach.
Keep up the learning and have a great day!
Source: SOURCE: THIS WORK IS ADAPTED FROM SOPHIA AUTHOR MARIO E. HERNANDEZ
Budget is the amount of money allocated to the project.
Core message is the main point being conveyed through the design project.
A design brief is a document prepared by the designer or design group for the client that overviews the proposed project.
Planning is an organizational way to develop an approach to a project.
Scope is how in-depth the project is going to be. This is measured by the amount of time and work is involved.
Stylistic approach is the type of style or look the designer will use for the client.