Hi, everyone. My name is Mario. And I'd like to welcome you to today's lesson on planning. So today, we're going to learn about planning in the creative process. As always, feel free to pause, fast forward, and rewind at your own pace. And when you're ready to go, let's get started.
So planning is the second step in the creative process and is an organizational way to develop an approach to a project. Planning is going to help hit a list of key goals, such as core message, scope, strategy, and, of course, the intended result.
Now, hopefully and typically throughout your planning, you would have a design brief. And a design brief is a document prepared by the designer or design group for the client that overviews the proposed project. And having a design brief at the beginning of the creative process can be very important and will be an invaluable asset to the designer, because it clarifies the project for both the client and the designer.
And the way this is done is by successfully breaking down each part of the design brief into goal, budget and schedule, target audience, project scope, and the stylistic approach. So let's talk about each one of these individually. And the goal is the intended result of the design project. And it should be very succinct for the client. It should be extremely clear.
The budget and schedule reveals how much time and money the client is willing to spend on the project. Pretty basic. The target audience is the consumer demographic the client wants to target or sale to. So do you want to sell to male adults between the ages of 30 and 40 or do you want to sell to children ages 3 to 10?
The project scope is the breath of the project as a whole. And it's typically contingent on the budget and schedule, but, again, it's how in depth the project is going to be measured by the amount of time and work involved. This is going to allow the designer to present what is possible to the client with the allotted time frame and budget.
And lastly, we have stylistic approach, which is a sample given to the client that lets him or her begin to envision what the end product will look like and/or how it will look different in the competition. So just to reiterate and clarify a bit, a design brief can be a simple sheet of paper or a PDF with the list we've talked about And it will contain information that allows you as a designer to actively reach the goals that have been set and choose a strategy and stylistic approach. So additional and common information may include a company profile that tells you what the organization does, a company history with past accomplishments, who its competitors are; and, again, your main goal, be it to generate sales, encourage inquiries, or gain subscribers; the target audience, be it age, gender, occupation, or income, or more; your budget and timescale that you have to work with; and any additional constraints or due dates; and much more that make up the scope of the project as well.
Well, everyone, that concludes today's lesson. We'll finish up with our key terms. Planning, core message, scope, design brief, budget, and stylistic approach.
I hope you enjoyed today's lesson with me today. My name is Mario. And I'll see you next lesson.