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3 Tutorials that teach Price
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Price

Price

Author: Jeff Carroll
Description:

This lesson explains the Price "P" of the 4 P's.

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Tutorial
Terms to Know
  • Penetration Pricing

    Setting a low price so the organization can enter the market and gain traction within the market.

  • Skimming Pricing

    Setting a steep introductory price with the intent of generating consumer interest.