3 Tutorials that teach Product
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Author: Jeff Carroll

This lesson explains the Product "P" of the 4 P's.

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Source: Image of tablet computer, chair, television, images by Video Scribe, License held by Jeff Carroll; Image of toothbrush and toothpaste, Public Domain, http://bit.ly/1iGm0wh.

Terms to Know
Convenience Goods

Low-priced goods that purchased typically as a routine or quickly without forethought.

Shopping Goods

Goods that have a more sophisticated choosing process that has the purchaser evaluating a variety of characteristics.

Specialty Goods

Goods that high-priced and that consumers spend considerable time and effort evaluating their choices.