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3 Tutorials that teach Product
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Product

Product

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Author: Aisha Williams
Description:

This lesson explains the Product "P" of the 4 P's.

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Tutorial
Terms to Know
Convenience Goods

Low-priced goods that purchased typically as a routine or quickly without forethought.

Shopping Goods

Goods that have a more sophisticated choosing process that has the purchaser evaluating a variety of characteristics.

Specialty Goods

Goods that high-priced and that consumers spend considerable time and effort evaluating their choices.