3 Tutorials that teach Product
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Author: Aisha Williams

This lesson explains the Product "P" of the 4 P's.

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Terms to Know
  • Convenience Goods

    Low-priced goods that purchased typically as a routine or quickly without forethought.

  • Shopping Goods

    Goods that have a more sophisticated choosing process that has the purchaser evaluating a variety of characteristics.

  • Specialty Goods

    Goods that high-priced and that consumers spend considerable time and effort evaluating their choices.