Proxemics is a communication style that uses space and positioning as a symbol for communicating.
We all use space and positioning to send messages, but we don't often think about it because it’s just the natural way we operate within our culture.
IN CONTEXT
In the United States, people like personal space. Typically when talking to someone, unless it's someone like a family member with whom you have a close relationship, you probably want to stand a little bit farther from the person because that’s what feels right to you.
However, there are cultures in which that polite conversational distance, even with strangers, is a lot closer.
EXAMPLE
If you're talking to someone from a culture in which a closer conversational distance feels normal, you might feel like your space is being impinged upon, and thus try to move away. You might be interpreted by this person as being very impolite and cold, or disinterested, whereas you may be perceiving the other person as being aggressive by moving into your personal space.Neither interpretation is universally correct; we react instantaneously to these signals of space and positioning because the way we do things in our culture feels so normal to us, causing us to instantly form an impression of the other person.
IN CONTEXT
Managers will often have their office doors open; it's considered the open door policy. When you walk by, you might peek your head in and ask if you could come in to talk. In fact, even the phrase "behind closed doors" sends a message in this culture as being the opposite of an open and more relaxed environment.
In other cultures, the doors are kept closed as a sign of being serious and focused on work. In these cultures, you would always have the door closed as opposed to open.
We can even see proxemics in the way people might sit and speak in a meeting.
IN CONTEXT
In certain meetings, it’s customary for a speaker to stand, perhaps in the front of the room, as a more formal way of presenting. However, it can also be considered normal for speakers to be sitting around a table; they may still have a sense of authority, depending upon the context. In other cultures, whether and where a speaker is standing up or sitting down has more significance.
Source: Adapted from Sophia tutorial by Marlene Johnson.